- Oct 11, 2016
- 2 min
- Blog

Persomi is proud to be Ellis Brigham’s personalisation partner and delighted that Ellis Brigham has been awarded the ’Best Multi-Channel Business/Brand’ at the recent ECMOD Awards in London”. Read more about the awardhere.



Objectives: Increase email sign up rates for new visitors to the website. Convert first time browsers to buyers during their first visit, or within the week following their visit. Approach: A campaign was run over a period of 4 weeks. A pop-up was served to new and ‘unknown’ customers offering a time-limited discount to incentivise sign up and prompt purchase. Outcomes: Personalised offers were delivered to a very targeted audience:
AO.com’s John Roberts’ speech at Retail Week’s Tech and Ecommerce Conference echoed the sentiments of the many retailers that we work with, and talk to, each day. Personalisation is crucial to business success. And, yes, it needs to be undertaken in an intelligent way. Retailers ‘get’ that personalisation isn’t just about ‘Dear <Name>’. They’ve moved on from manual segmentation. They know that ‘people who bought this also bought this’ is essentially communicating with a segment that in reality may or may not have the same characteristics.
Objectives: ASPACE, retailer of exclusive children’s bedroom furniture, wanted to increase conversion rates for customers who are known to them (i.e. those with an ID) and for anonymous users.Increasing average order value was also a key objective. Approach: Over one month ASPACE selected a series of personalised recommendations to achieve their objectives. Recommendations were served, in real time, based on each visitor’s interactions with the website and included: Personalised recommendation banners on product detail pages.
You may have read Zak Hood of Ellis Brigham’s comments about their personalisation journey with Persomi in Retail Week. Read on to hear the full interview and tips and advice about personalisation and how to ensure that your approach is ‘cool’ rather than ‘creepy’ How do you ensure that consumers are happy to share the relevant data to enable personalisation and is this a big challenge? Customers don’t need to share data for us to be able to deliver personalised content, they just need to accept that we use cookies on our website to improve the overall browsing experience when they visit us online.